The title Persona was inspired by Ingmar Bergman’s film of the same name, specifically a shot in the opening credits of a child reaching out to touch a woman’s face on a screen, which is shifting between one face and another. This powerful image struck Ryan and it inspired the album’s main theme – an exploration of the persona, the difference between how we see ourselves and how others see us, the spaces in between; between states, people, light and dark, the inner persona and the outer persona.
Today, West shares the otherworldly music video for Untravel, directed by Misha Shyukin, a video which accentuate the feelings and themes of in-between states present throughout Persona.
Shyukin had this to share on “Untravel”,
“The Untravel video was greatly inspired by the music itself and Ryans idea behind it. We were exploring ways of visualizing the feeling of being lost and ennui, experimenting with various techniques of distorting the footage in order to intensify the experience of a disoriented feeling in a strange and unknown landscape, yet maintaining a constant forward motion while examining the desolate world”.