Yuno – No Going Back

Yuno celebrates signing with Sub Pop by sharing the feel-good lead track from his forthcoming debut for the label.

Yuno both stars in and directs the No Going Back video and offers this of the visual, “The video pretty much represents how I was feeling when I wrote this song. Kind of wandering around, not too sure about where I want to go, but definitely sure about where I don’t want to be. Just trying to make sure I have some fun along the way.”

Yuno was introduced to the label by Ishmael Butler of Shabazz Palaces and Digable Planets fame, who’s a member of Sub Pop’s A&R staff. Butler offers his praise, “First time I heard Yuno, I peeped, of course, that he possessed all the trappings of a great musician, impeccable taste on his riffs, songs catchy but not corny, familiar but dopely strange. There was seductive magic that I couldn’t, and still can’t put my finger on, which is the essence of his uniqueness. Kids a star, man.”