Emerging 22 year old Londoner Nilüfer Yanya has revealed the video for her new single Baby Luv, her first release since the acclaimed Plant Feed EP in July. The video for Baby Luv was shot in Penzance, Cornwall over the course of three days with Nilüfer braving the freezing cold English Channel to perfectly capture a romantic snapshot of British summer holidays, lending the track’s yearning message an even more crushingly sweet effect.
Baby Luv will be released on Blue Flowers Music in the U.K. and ATO Records in the U.S.A. Nilüfer has also just announced her first ever North American shows at New York’s Mercury Lounge (14 November) and Los Angeles’ Masonic Lodge at The Hollywood Forever Cemetery (16 November).
Speaking to The FADER about the video for Baby Luv, Nilüfer said, “‘Baby Luv’ was written around this time last year. The title came from an image of a pram. We were going for a Martin Parr-esque style so we shot the video in Penzance, Cornwall, it was probably the most immersed I’ve been in a shooting a video because we were on location for 3 or 4 days. I look very cold in a lot of it because I was. At one point we nearly lost all our equipment to the sea.”