The video sees Michelle Zauner on director’s duty again, with frequent collaborator Adam Kolodny as the cinematographer. Zauner states that she sought inspiration for this video by searching through old photographs in her family home; “I’ve always loved the way old photographs look. For this video I spent a lot of time searching family albums for sets of old photographs to animate.”
We get a peek behind the veil of Japanese Breakfast’s already personal music in a visceral and affecting way; single camera shots of Zauner are juxtaposed by beautiful and poignant old family photographs of her parents and especially her mother.
“I wanted this video to commemorate my mother who died three years ago today”, she continues, “It felt fitting for the song to create a really personal mixed media piece, almost like a moving scrapbook.”